About the course
General information
This intensive 2-day course is a marketing course that on supporting businesses focused use the video for a higher usability, the development of new business opportunities and a competitive advantage by using a video marketing strategy covering Social Media Optimization and Conversion application rate. Learn to be consumer involvement in the application of pragmatic creativity. Also learn that the way television is no longer as effective. Online consumers expect different directions and interactions in a message. Learn the real change of one-to-many in the discussion directly one on one with your potential customers.
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Program
The two-day course helps merchants and companies to the strategy of the video on the right, the right content and the right techniques to develop to increase circulation, views and ultimately conversions. Breathe examples of good practice around the world with the fall of the local Southeast Asian real. The course focused marketing and communication, not technical.
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Who is it?
This course is ideal for marketing professionals and SMEs and multinational companies, public relations professionals, entrepreneurs, media professionals to achieve and interact with customers through video want. The meeting is for all sizes and industries.
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How will I benefit?
At the end of this course you will be able to:
- Integration of video marketing in your overall marketing strategy
- Develop directed your own YouTube channel, implementation, management and promotion of the COL
- Learn the basics of video production and distribution, professional services and explore
- Develop a plan to test and improve your tactics video and ultimately dot for targeting online to achieve higher sales against the traditional media (eg TV)
- Understanding the right approach to talk to the public
FREE 1-Year Subscription for small businesses each student (or SGD1000 worth USD795)!
Small Business Subscription Econsultancy (USD795 / year) offers unparalleled resources, access to rich reports Econsultancy digital marketing best practices and beginners guides, statistics, events, blogs and forums.
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What will I learn?
This robust for two days includes 10 main modules and case studies of real life, classroom activities and plays important role for you to work through.
1) Description of Strategic Marketing Video
- Why is a sea undergone incredible growth for brands who want to be completely online advertising market
- Current trends in Internet-and video-Asia
- The facts about user behavior
- Video-content brand compared to online video advertising, and the themes of creativity
- The strategic advantages of video on a local and international level
2) The essential VIDEO ONLINE
- How web video work? How do you make and how?
- Video formats, platforms, online video, video of common security
- Social sharing, comments and redistribution and expand their audience base
- Create and manage your YouTube channel
3) Select and reach your target audience
- Find an audience for video - targeting and indexing (discovered COL)
- Time to discover your prospects
- Content Delivery Network (CDN), video ads and sales
- Contents of social media and reach
- Learn how to online marketing and offline co-exist
4) Conversion of CONDUCT
- The various calls to action for Video Marketing
- Improve your conversion rate of online video campaign
- Embedding video material interest
5) Storage
- Learn the correction target message (One-to-One | 1-2-1)
- In-house compared to outsourcing (not to be empty-handed)
- Definition of requirements depending on the industry
6) and improvements IN PROGRESS
- Learn to Read YouTube Analytics
- Why YouTube and other platforms?
7) SEO VIDEO
- How do you put the video on the front page of YouTube
- Why rank your video is critical on the first page of Google
8) Website Optimization CONVERSION RATE
- What is the CRO site? How can it be measured and optimized?
- All advertising campaigns back online to a website. Learn how to optimize.
- The A / B testing and other experiments
9) Online Video Advertising
- A campaign YouTube TrueView, Facebook Ads: define Sponsored LinkedIn and history
- Learn how to measure parameters include campaign effectiveness
10) Law and the future development
- Confidentiality, copyright and related legislation (music, pictures, ...).
- The Future of Online Video Marketing: Smart TV & Internet.
- The impact of mobile telephony in Video Marketing
- (For Singapore) PIC claim and web development
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Coach
Arnaud Belhamou
Director and Co-founder, FindYourWayInTheWorld Pte Ltd
Arnaud Belhamou, co-founder of FindYourWayInTheWorld Pte Ltd (first agency online video marketing in Asia) is native to Central America, a small island in the Caribbean. After her travels and living in different countries, Arnaud earned two masters to new information technologies and international management. He is well-versed and equipped with know-how for the last 9 years in various traditional and Internet media.
He traveled to Singapore conglomerate Cegedim request to part of the team of international marketing as Regional Director for the Asia-Pacific region be. In the development of his current project, he also learned more about digital marketing in the southeast, while assuming the position of Business Development Manager for Singapore Senior SEO Manager.
Currently, the director and co-founder of his own company, Arnaud is learned that the classic and traditional means of communication is now about to disappear popularity with social media and internet marketing.
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Location
Marketing Institute of Singapore
410 North Bridge Road
# 06-00
Singapore
188726
Singapore
Google Maps
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Information
For more information contact 6411 1623/622/621 or seminars@mis.org.sg
(10% early bird discount - Register one month prior to the start of classes)
